Picking up where I left off last week, let’s now turn our attention to the content-based themes
that emerged in our work with students this past summer.
Throughout the summer, the students latched onto stories at
the museums they visited, the stories of the Hempsted Houses, and the creation
of stories for their Open House. These stories bring us our next three
themes: emotional connections, relevance, and meaning.
Emotional connection came in multiple ways. First, the story of Joshua Hempsted and AdamJackson, and teasing out the nuances of northern slavery in the early
eighteenth century, clearly resonated with the students as it formed the core
of much of what they produced at their open house. But there was another story of New London
slavery that sixteen-year-old Kimmy in particular was extremely affected
by: the story of Zeno, a 9-year-old girl
beaten to death by her master . . . who got away with the murder. This video clip shares Kimmy’s reaction:
During the open house, Kimmy shared this story to visitors
as a counterpoint to the relatively good treatment Adam Jackson may have
received from the Hempsted Family, expressing shock and dismay that a child had
been treated so egregiously (shock and dismay that the historical record does
indicate was felt by New London residents of the eighteenth century).
The open house provided reactions from another perspective
as well: the visitor reaction. During the open house, as I shared in a previous post, some of the students did what I would call a mixture of
first-person interpretation and museum theatre.
They had stories they wanted to playact, certainly, and visitors watched
them, but visitors also had opportunities to interact and engage with the
students. The stories they shared
through this method were rather emotionally fraught, and visitors responded to
that. In post-visit interviews of adult
visitors, time and time again I was told how the palpable emotions of the
students affected them, and engaged them much more deeply in the stories of the
house. The emotions proved to be an amazing catalyst for connecting with the
stories, and for vividly remembering the experience even several weeks afterwards.
The day after the open house, I myself put it my own way
when I said to a colleague “I think the house was . . . happy. It certainly has not been as alive as it was
last night since probably the nineteenth century, the last time children lived
in the house.” Which underscores my
earlier point about historic house museums today being rather sterile,personality-less places. We need to bring the messiness of emotions
and the human condition back into these houses and make them, once again,
homes, if they are going to be relevant to visitors today.
It also brings us to
the next theme: relevance. Throughout
the summer, students kept returning to the theme of relevance. Why should they care about a slavery story
from 300 years ago? What does it matter
to them? To their community? In particular, fifteen-year-old Roy often
talked about this, thinking about the relevance of history and linking it to
connections that people need to feel, as he does in the video below:
Some students, however, were not so vocal about their need
to find relevance. In fact, fourteen-year-old
Seth was not an overtly active participant in our work with the students
this summer, but that didn’t mean he wasn’t engaged. Turns out, relevance was something that was
rather important to him, as seen in the following video:
So there are now two
forms of connection that need to be made:
emotional, which can help trigger empathy, and relevance, which makes it
important. But there was a third phase
that was also important: meaning. What meaning did the students now see in the
stories of the Hempsted House, and the house itself? To find out, let us return to our videos, this
time to eleven-year-old Eliza:
It was amazing to see how, for Eliza, the house, and the
stories it represented, came to mean New London for her. The house went from being negligible to
representing her community. Isn’t that
something we all strive to have happen in our history museums? And Roy.
Well, Roy simply astounded us
with his deep insights, day after day.
His search for meaning was much more intentional than for the other
students, and he found it.
Ultimately, when we share messy, compelling
stories about the people who lived in or near our historic properties, ones
that engage the emotions and engender empathy in visitors, we create more
relevant and meaningful experiences, thus fulfilling our missions in the best
way possible and better assuring sustainable futures for ourselves as we make
greater impact with our visitors and in our communities.
Because ultimately historic house museums are not about the architecture
or the Queen Anne chairs, as impressive and beautiful as they are, but the
stories that make a difference in the lives of our visitors and our
communities, and about those visitors and local residents taking ownership of
the stories, and even the properties, for themselves.
Over the
course of the summer, it was extremely gratifying to watch the students, most of them
minorities, take ownership of the Joshua Hempsted House. It did become “their” house, and in their
minds, it became less of a sterile historic house museum experience and more
the home of people they had grown to care about. It also became a different place in their
landscape and even more importantly, their psyche, as one last anecdote
illustrates. At the beginning of the
summer, eleven-year-old Eliza, the subject of the fourth video, told me that
she thought the house was scary. On the
day of the open house, Robert and I caught her and her friends playing hide and
seek in the house. A sea change had
taken place, as these students made the house their own; it wasn’t scary any
more.
But the
events of this summer are not easily replicable on a day-to-day basis,
especially with limited resources and staff.
Yet historic house museums must
make these changes, and embark on a new strategy to engage visitors, or
obsolescence lies in the future of many historic house museums. Focusing on these five themes, and building
on the need for those compelling stories, entails a new model for historic
house museums. This new model encourages
staff interaction with visitors without guided tours, and will likely require
historic house museums to violate long-held taboos about touching to create a
more multi-sensory, immersive experience rooted in the messy human experience
of all of us.
In coming
posts, Robert will explore more about how
Hempsted Houses will be implementing changes to create a different kind of experience
for visitors. I will be shifting gears
to share some of the most interesting findings from our Connecticut Cultural
Consumers panel of museum goers.
We’d love
to hear what you think! To comment,
click below where it says how many individuals have commented on this post
(e.g., “no comments,” “1 comment,” etc.).
Susie Wilkening is a Senior Consultant and Curator of Museum Audiences at Reach Advisors. She is leading several phases of audience
research for this project.
What an inspiring project! I've been following your blog for a couple of months now and was very much looking forward to finding out what your groups thought of their experience. Fascinating stuff and so much that is equally relevant to museums here in the UK: relevance, immersion, audience engagement. I've also enjoyed the honesty of your blog - it would be so much easier to avoid the issues you're addressing and to rely on our traditions.
ReplyDeleteBut now for the really tough stuff - embedding these great insights in to the experience of the average visitor. I'll continue popping back to see how your project develops.
Steve